Digital marketing is constantly evolving, shifting from being a tool for businesses to becoming a necessity that we all recognize. When you implement these types of utilities in your advertising campaigns, an increase in visits to your virtual store with a considerable conversion rate can be expected.
It’s not only about delivering your products to customers but also about transforming your brand from a simple company into a standout presence in the market, one that has no competition and is the most sought after for finding such products. Therefore, let’s delve into content marketing to give you an idea of the relevance of this digital strategy.
What is Content Marketing?
It’s a method to attract and engage a targeted audience, increasing lead generation and potential clients by applying compelling and interesting themes for users.
The idea behind content marketing is to know which topic will be ideal for sales. To achieve this, a thorough investigation of your audience is necessary, extracting their most influential preferences to generate new content.
It’s important to note that marketers are observers of user behavior on the website where they provide their services.
The goal of this tool is to acquire individuals interested in doing business, yielding positive results for the company and increasing the sales rate within the enterprise.
How is Content Marketing Linked to Inbound Marketing?
With the emergence of inbound marketing, it has established a certain prominence as an essential tool for attracting customers in this digital world, and during its use, content marketing is crucial for its proper functioning.
This digital tool operates similarly to other digital marketing tactics, except that it captures users non-invasively, without interrupting their daily experience.
Unlike traditional advertising tactics that promote advertisements abruptly to highlight their brand as the most influential in the market, inbound marketing calls users without creating a commotion and in a subtle manner.
The central point is to provide users with options for them to approach your brand without invading their space and time, waiting for their permission to advertise to them. From what has been mentioned, it’s clear to see inbound marketing as attraction marketing.
There are four important bases of inbound marketing:
- Attract: This is where content marketing comes into play, creating valuable material for your users, offering business propositions to your future clients with the aim of attracting them to your company.
- Convert: After having a certain number of people interested in your articles, it’s time to move to the conversion or funnel stage, where many users will become leads for your companies, considerably increasing your sales.
- Sell: It involves the purchase of your items; if you employed proper content marketing, you shouldn’t have issues in this aspect.
- Delight: Upon completing your sale, a special bond will be evident with your customers, with the purpose of having them return to your companies to make purchases.
What Are the Benefits of Content Marketing?
This section will briefly discuss the benefits that content marketing provides to your company, fulfilling the goal of meeting each of the objectives set by the business.
An article released on Neil Patel’s website establishes a 93% increase in experts in this digital field, affirming the importance of this tool in companies to acquire new users.
The advantages of content marketing are as follows:
1. Increases your website traffic
In this digital age, many people use the internet to find answers. This explains the relevance of your website in acquiring customers, which must have SEO tools to make your brand the most influential in Google searches with the most prominent keywords.
Before launching your proposals, you’ll need to generate new and engaging content for users, focusing on positioning your company on this search platform. By doing all of this, your website will be easily found, and the offered theme will serve as an invitation stimulating interested people to make purchases.
To understand the relevance of the applied theme, content marketing is used; it’s a set of useful strategies to optimize the material to be launched on this search platform.
2. Generates brand awareness
Generating content helps increase the visibility of your company and integrate more people with the articles or services offered by your company. This will allow you to create good interaction with your clients and significantly develop proactive leads.
Many people tend to trust globally, nationally, or regionally recognized brands due to the profitability they offer to their customers for each completed sale.
A clear example is when users visit blogs where many brands promote their content to attract new users. It’s easy to be guided by the positive comments from the audience, whose experiences reflect the brand’s warmth.
3. Increases engagement with your brand
As the visits to your page increase, this positions your brand above market competition. As your popularity grows, more interested users will approach you seeking information about a product. Engagement focuses on creating a close and continuous interaction with various people from the chosen audience.
As you implement content marketing in your themes, you will further increase the relationship between the merchant and users, leading to the promise of future business.
This strategy is beneficial if you aim to position your brand beyond its current standing.