The current use of neuromarketing is as a tool with specific uses in the user acquisition process for a company; it relies on stimuli that impact the brain’s response of each of the customers who are viewers of the advertising campaign or at the moment of purchase.
For this reason, the topic of neuromarketing strategies and examples will be discussed, which will be very helpful when you want to attract more people to your website. Using these tactics may lead to long-term business prospects, with an expected increase in sales.
Neuromarketing vs Neurosales
Diving into the realm of neuromarketing examples requires understanding some concepts and distinguishing certain terms like neurosales and neuromarketing.
Neuromarketing refers to a set of tactics specialized in researching stimuli that generate a significant impact on individuals, causing a response to the projected content. To effectively employ this strategy, data from users and possible methods to disseminate advertising campaigns are necessary.
Neurosales, on the other hand, are the set of strategies applied by us at the moment of purchase, essential options to expedite and make the sale more efficient.
Why develop a Neuromarketing strategy?
Neuromarketing is useful for measuring the responses elicited by individuals. By interpreting these emotions, effective strategies can be created to attract users efficiently to your brand. With this valuable information, you can create original and appealing advertisements for the public, leading to increased content visibility and sales.
All tactics applied by these strategies are basic marketing tools with insights into human mental behavior. Combining these metrics allows for the creation of authentic content that connects customers with merchants, showing effectiveness at the moment of purchase.
Interpreting these examples of neuromarketing strongly reinforces crucial principles for the development and improvement of a company.
We will now mention the most relevant tactics of this strategy for making an impact on your audience:
1. Role of Mirror Neurons
Mirror neurons are stimulated when a person performs a specific activity or observes others recreating the same action. You can leverage these tactics to significantly expand your brand by optimizing your content to be attractive to these individuals, encouraging them to share their experiences with others.
This relevant metric is seen in learning, understanding emotions, speech, and language, all of which are vital factors for interpreting these neuromarketing examples.
2. Appeal to your customers’ “social identity”
One of the most important neuromarketing examples is the planning of sales and purchases, aiming to link merchandise or services to a specific social account or audience.
Develop a strong brand image that captures preferences, emotions, culture, or positive opinions about your products.
With this type of data, create an advertising campaign capable of capturing users and leading them to make a purchase. Having a good reputation for the profitability you offer in your goods will generate a significant impact in the market with greater customer acquisition.
3. Opt for scarcity and exclusivity
Following the previous point, the idea of originality arises. This concept involves offering unique products or services that make consumers feel special or valued, which can encourage the purchase of such items.
A clear example of neuromarketing is Apple’s advertising strategy. Each of their new releases becomes an opportunity for the brand’s devotees, further boosting their loyalty.
4. Avoid using round numbers when setting prices
As a consumer, you may have noticed that various neuromarketing examples can be applied in your company; certain money amounts can trigger different reactions in you.
Numerous studies have shown that precise or round prices, such as 13 euros or 20 euros, are not as effective as those with slightly lower figures, like 12.90 euros or 19.99 euros. In the commerce world, it’s well-known to establish prices that end in 9 instead of rounded numbers. This tactic has proven successful, as several online stores and subscription services that have implemented it have seen a significant increase in their sales.
5. Offer product bundles
An effective strategy can be to offer sets of products instead of selling items individually. Generally, customers tend to react positively to these bundled offers.
It is recommended to offer an “all-inclusive” option rather than selling separately, which could seem less appealing. This can enhance the buyer’s experience and increase sales.
6. Determine the fair price
Price, one of the most critical pillars influencing consumer purchasing decisions. It is essential to be cautious when setting prices; a fair purchasing value aligns closely with the market price.
Setting a significantly higher price than the average can be counterproductive, as it may lead buyers to opt for cheaper alternatives.
7. Engage all the senses
One of the examples of Neuromarketing is invoking the senses, as activating them can generate a beneficial response for us, revealing emotions that are very useful when generating quality content.
By focusing on involving multiple senses during the presentation of a product or service, the chances of it being chosen by consumers increase.
8. Don’t offer too many alternatives
Have you heard the saying “less is more”? Simplicity is an effective tool for capturing consumers’ attention. Therefore, it is essential to provide users with options for choice but without overwhelming them with too many alternatives when presenting a product or service.
Offering too many choices can result in user saturation, leading them to seek options elsewhere.